About Manitoba Blue Cross
In business, employees are your most important asset. Offering comprehensive health benefits improves engagement and productivity, increases retention and attraction, and supports health and wellness – all of which directly impact your company’s bottom line.
In a 2024 Blue Cross Health Study, those with a health benefits plan (69 per cent) were more likely to report being in good health than those with no plan (55 per cent). And 77 per cent of those with health benefits reported trying to improve their health or fitness in the past 12 months – compared to only 60 per cent of respondents without coverage.
Whether you’re looking for a robust health benefits plan or just some extra support for your employees, Manitoba Blue Cross is here for you.
The organization was born out of a simple goal: In a time before government-funded healthcare, help low-income Manitobans access hospital care. But what began in 1938 as the Manitoba Hospital Services Association has evolved to become one of the leading providers of health benefits in the province.
Since becoming Manitoba Blue Cross in 1974, the organization has worked for over 50 years to improve the health and well-being of Manitobans. Today, over half a million members trust them for their supplemental health benefits.
“As a not-for-profit, every dollar we make is reinvested back into our infrastructure, our people and our province,” says Benjamin Graham, president and chief executive officer of Manitoba Blue Cross. “Every day, we strive to provide better care for our members, expand our community impact and broaden our health care knowledge.”
As experts in health and wellness, Manitoba Blue Cross provides the support your employees need for a healthy, balanced lifestyle.
What sets us apart
“We’re a provider for Manitobans, by Manitobans,” Graham says. “We continue to be the only local provider to offer walk-in customer service. And since our recent expansions, we now offer face-to-face service in Thompson and Winkler, complementing our head office in Winnipeg.”
Manitoba Blue Cross has benefit plans for businesses of any size, even for teams as small as three employees. They tailor their comprehensive, flexible coverage options to your company.
“From its geography to its people, Manitoba is diverse. So are our benefits,” Graham says.
Group benefits can include:
- health and dental
- life insurance
- prescription drugs
- accidental death and dismemberment
- vision
- critical incident
- virtual care
- travel health
- employee assistance (counselling)
- family building support
- health spending
- gender-affirming care
- wellness spending
- Indigenous wellness
- disability
- and more!
Trust your team’s health and well-being with a local provider that truly understands the needs of your business.
To learn more, visit mb.bluecross.ca
To request a quote, visit mb.bluecross.ca/quote or talk to your trusted advisor.




