Whenever we go somewhere in Manitoba, it’s almost always a tourism experience.
Tourism is a vast industry that touches every corner of our province and it’s filled with people who are devoted to creating amazing experiences—whether it is maintaining our parks and trails, running our attractions, working at hotels, games, concerts, museums, galleries and restaurants—or anything in between.
From the way a walk around the park can lift our mood, a family trip can bring us closer together or a cultural experience can teach us new perspectives and ways of being, it’s all tourism.
All of these things—including over 25,000 direct and indirect tourism jobs, $373 million in provincial tax revenue and a $1.82 billion contribution to the economy each year—we owe to tourism.
Backed by the award-winning Canada’s Heart is Calling brand, collaborative industry partners and an array of transformative visitor experiences, tourism offers us a powerful opportunity to bolster our cities, towns and communities as a great place in which to live, work or invest.
Our vision is to double visitor spending by 2030, using the Manitoba Tourism Strategy as our roadmap to recognize Manitoba as a must-visit, four season destination.
Travel Manitoba works to ensure authentic urban, rural and northern experiences are well represented to potential visitors and generate sustainable economic growth across our province.
The revenue generated through tourism enables investments in healthcare, education, infrastructure and other initiatives. A strong tourism brand that positions Manitoba as a great place to live and invest fosters trade, creates more jobs within the province and improves the quality of life for all residents.
Manitoba’s authentic experiences celebrate our cultural heritage, promote our unique identity and provide a platform for reconciliation to preserve culture and change perspectives. Museums, historical sites and interpretive centres offer Manitobans and visitors alike an immersive opportunity to learn while festivals, events and attractions foster pride and bring us all together. Hosting major events provides considerable economic benefits in the short-term with legacy benefits like new or improved facilities to our communities for years to come.
The next time you dine out, take a trip to the museum or spend a day at the spa—know that it’s all part of the economic boost tourism provides every year and that you’re helping to build a stronger Manitoba.
Learn more at travelmanitoba.com/tourism
