OUR BRAND STORY
The Manitoba Chambers of Commerce (MCC) have undergone tremendous change and growth. From a renewed focus on policy development and multiple advocacy successes to more profound engagement from our 70 local chambers, the foundation for the chamber movement in our province is set for years to come.
In 2018, past chair of the board of directors, Kyle Romaniuk, and the development team at Vantage Studios unveiled a new, modern MCC brand. The logo is intended to provide a distinctive mark that in time will become instantly recognizable and embodies all of the attributes of the Manitoba Chambers of Commerce. The icon design was inspired by a number of elements:
- A meeting place with an open door
- A ribbon that connects people, businesses, industries, and communities
- Being “The Voice of Business” — a large speech bubble represents the collective voice of our businesses
- The inner speech bubble represents the distillation of the issues important to our community
- The ceremonious ribbon-cutting in honour of celebrating new business launches and expansions
- The support and encouragement for government to cut red tape
The brand’s overall look and feel are intended to support a strong and credible first impression, express the pride felt throughout the organization, and meet the expectations of those who already hold high praise for the MCC.
From a Vantage Studios perspective, the goal was to give the MCC a bit of a lift, leading to increased attraction to the network, and contributing to Manitoba’s profile as a great place to live and work, while recognizing the efforts and dedication of the MCC and individual chamber members.