Travel Manitoba is a Crown corporation and the tourism marketing organization that provides a province-wide platform to promote Manitoba as a premier travel destination. The role of Travel Manitoba is to provide strong leadership by collaborating with tourism businesses, communities, destination marketing organizations and governments to realize the full potential for tourism in Manitoba. Our strategic priorities include leading with marketing excellence, aligning tourism partners and strengthening relationships with business and government and collaborating to build a competitive provincial tourism strategy. Advocacy efforts are focused on drawing attention to the value of tourism: not only the significant economic benefits, but also the social and environmental benefits tourism brings to the province.
With unparalleled growth in the tourism industry, never before has Manitoba been so well-positioned to tap the vast economic potential of tourism. The public and private sectors have made tremendous investments in Manitoba’s tourism infrastructure resulting in an abundance of world-class attractions and one-of-a-kind experiences. Now is the time to capture this energy, harness the momentum and reveal to the world exactly what Manitoba has to offer.
Travel Manitoba recently launched a new tourism marketing brand that showcases the province and captures its breathtaking beauty, unique experiences and warm, welcoming nature in a way that is distinctly Manitoban. The new brand – “Manitoba: Canada’s Heart Beats” immediately resonated with industry partners, the business community and the media, leaving no doubt that this campaign inspires a sense of awe in our target audiences and pride in the hearts of Manitobans. The overwhelmingly positive response has propelled a new chapter of collaboration, aligning under one vision, one strategy and one brand to continue to build tourism in Manitoba.
Travel Manitoba leads the way in promoting our province as a great place to be for any reason – whether to visit, live, work or invest. Manitoba truly is where Canada’s Heart Beats.
Visit travelmanitoba.com to watch our new commercials and discover what makes your heart beat in Manitoba.