University of Manitoba: Farm and Food Discovery Centre Opens to the Public

Sep 16, 2011 | Corporate Member News

Live piglets, grains and groceries all on display to show food production and processing, from field to table 

Click here to access the Farm and Food Discovery Centre site

The Bruce D. Campbell Farm and Food Discovery Centre is now open and ready to teach kids where the food on our dinner plates actually comes from. 

The Centre is a new, hands-on interpretive facility that explores the ways in which food is made in Canada. It features interactive exhibits, public programs and events that explore modern farming and food production, and the science and technology that provide healthy, sustainable food for Manitoba and the world. It’s located at the National Centre for Livestock and the Environment, at the University of Manitoba’s Glenlea Research Station, just south of Winnipeg. The Centre is part of the Faculty of Agricultural and Food Sciences. 

David Barnard

“Many of the world-class innovations that are used on farms each and every day are developed, tested and perfected by outstanding researchers at the University of Manitoba,” says president and vice-chancellor Dr. David Barnard. “The Bruce D. Campbell Farm and Food Discovery Centre will tell that important story while providing a hands-on learning environment focused on how the food we eat is grown and produced.” 

“This new Farm and Food Discovery Centre gives Manitobans, especially our young people, an important window into agriculture. We all need to understand the value of this critical industry which impacts not only our dinner table but also our health, the environment and the economy. I am very proud to have my name associated with this wonderful facility,” says Dr. Bruce D. Campbell, the agricultural entrepreneur after whom the centre is named. 

The centre’s exhibits are designed to lead visitors from the farmer’s field to the kitchen table. There are viewing windows that let visitors peek into a real swine research barn, a tractor operator’s seat where visitors can “drive” through fields and grinder where visitors can make their own flour. Visitors learn about every aspect of food production, from farming practices to retail sales—including the checkout counter at the grocery store. The centre also includes a multipurpose room for other hands-on activities, public presentations and meetings. 

The Farm and Food Discovery Centre also highlights the role of cutting edge research in food production and environmental stewardship, animal welfare, nutrition and food safety. Its goal is to share information about modern agricultural practices, sustainable food production (especially crops and livestock), and the effects of agricultural practices on soil, water and air. 

Karl Kynoch

“Manitoba’s pork producers are proud to have supported the vision for the Bruce D. Campbell Farm and Food Discovery Centre from the beginning,” says Karl Kynoch, chair of Manitoba Pork Council. “We believe it will be a wonderful tool to help tell the story of pork production and all of farming. We hope it builds connections between farm and city in a day and age where we can seem so disconnected.” 

Dr. Bruce D. Campbell (BSA/58) founded Landmark Feeds Inc. in 1968 and turned a small rural business into one of Western Canada’s leading agribusiness companies. Often regarded as a visionary businessman, Bruce has been recognized numerous times for his dedication to the industry and the people who work in it. He and his wife Lesley have been strong supporters of their community, the agriculture industry and the University of Manitoba’s Faculty of Agricultural and Food Sciences, providing bursaries to students and donations to the National Centre for Livestock and the Environment. 

Visitors to the Farm and Food Discovery Centre will discover and explore the following themes: 

  • Food comes from agriculture;
  • Farmers are environmentalists who take good care of the land and take animal welfare seriously;
  • Agriculture and food production make a significant contribution to the economic and social well-being of Canadians and the world;
  • Nutrition, healthy eating and food safety are of the utmost importance to the industry;
  • Many challenging and exciting careers are available in farming and food production;
  • Science plays a huge role in creating safe, sustainable food. 

The Centre’s programming is aimed at middle-years students, families and the general public. It showcases the research conducted by the University of Manitoba and explores the wide range of career opportunities in the agri-food industry. 

Construction of the 8,280 square-foot centre was made possible with approximately $5 million from government, industry and individual donors. 

Hours of operation: Tuesday – Saturday, 10:30 am – 4:00 pm 

For more information, contact Guy Robbins or Lorrie Koroscil at the Centre at: 204-883-2532 or 204-883-2524. 

Dr. Michael Trevan, dean of the Faculty of Agricultural and Food Sciences, can be reached for comment at: 204-474-6026. 


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