Andrew Winston, Author of ‘Green Recovery’ and ‘Green to Gold’ books, to Bolster PwC’s Sustainable Business Solutions Practice

Sep 2, 2011 | Corporate Member News

Will work with PwC on sustainability strategies to drive business results

Andrew Winston

PwC US today announced that prominent sustainability business consultant Andrew Winston will act as an independent Sustainability Advisor to PwC. Winston, founder of Winston Eco-Strategies, is a recognized expert on green business, helping companies use environmental strategy to expand, create enduring value and build stronger relationships with employees, customers and other stakeholders. He is also the author of “Green Recovery,” a strategic plan for using environmental thinking to survive hard economic times, and is co-author of “Green to Gold,” the international best-selling guide for companies “going green.”

“PwC is aggressively growing its sustainability practice, and we see this relationship as an important and timely opportunity through which to bolster PwC’s presence in the US marketplace,” said Kathy Nieland, US Sustainable Business Solutions Leader, PwC. “In a field filled with often discordant voices and points of view, Andrew is a highly respected, well-known individual who will help PwC advise its clients in cutting through the noise, distilling key messages and driving business results,” Nieland added.

Companies increasingly recognize sustainability as more than an environmental issue, and are making sustainable business practices core business imperatives.  Sustainability is becoming a strategic, compliance, operational, reputational and financial imperative that cuts across the spectrum of business operations, from financial reporting to supply chain management to risk assessment and mitigation. PwC’s agreement with Winston will enable the Sustainable Business Solutions practice to enhance its work in guiding companies as they seek opportunities related to cost containment, revenue enhancement and risk avoidance.

“Corporations are facing a dizzying array of new pressures – from rising commodity prices and resource constraints, to business risk from mega-challenges such as climate change and water shortages, to intense questions from new and forceful stakeholders who care deeply about environmental issues,” said Winston. “PwC is in a unique position to help its clients navigate the increasingly complex integration of sustainability strategies into core business practices and build effective, profitable organizations.”

Working with PwC, Winston will help PwC offer clients a broader perspective and will share views on dynamics driving the sustainability market.  As a result, PwC will better be able to identify for its clients areas where the greatest risks lie and where the greatest business value may be derived, whether through sustainability competitive analysis, reporting and disclosure, revenue enhancement or reputational initiatives. PwC also will leverage Winston’s reputation as a highly respected and dynamic speaker to reach influential audiences both internally and externally through keynote appearances, webinars and trainings.

Winston has advised leading companies across all major business sectors. He received his BA in Economics from Princeton, an MBA from Columbia, and a Masters of Environmental Management from Yale. To learn more, visit

About PwC’s Sustainable Business Solutions Practice

PwC’s Sustainable Business Solutions practice provides practical strategies to help businesses address strategic, compliance, operational, reputational and financial sustainability-related issues. Our global network of firms has more than 700 assurance, advisory, and tax professionals who are dedicated to providing sustainability and climate change business advice. Leveraging our deep industry knowledge, we help clients achieve sustainability goals, capitalize on efficiencies, mitigate risks, and find solutions that can lead to long-term profitability. To learn more, visit

About the PwC Network

PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See for more information.

© 2011 PwC. All rights reserved. “PwC” and “PwC US” refer to PricewaterhouseCoopers LLP, a Delaware limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate and independent legal entity.  

Darius Razgaitis
Tel: +1 (212) 819-4804
[email protected]

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