Sandra Altner, Chief Executive Officer, Women's Enterprise Centre of Manitoba

The Women’s Enterprise Centre is very excited about a new program that we have launched with the support of Status of Women Canada.  We’re calling it My Gold Mine because, as business development professionals, we know how much hidden value there is (real gold!) in the analysis of financial information that comes from your business results.  And yet, so many small businesses file away their financial statements and quantitative information without giving it the attention that is required for smart management decision making geared to strategic growth. 

We’re very pleased to partner with the University of Winnipeg’s Faculty of Business and Economics and a number of other Manitoba organizations in this study designed to help small businesses achieve their fullest potential.  The research being conducted under the auspices of UW will shed light on how businesses use their financial information to make appropriate growth and management decisions. 

To achieve this, we need your help! 

The partnership has developed a comprehensive survey to measure the amount of financial analysis that is done to support business decisions made by entrepreneurs. In addition to sharing the results with all the entrepreneurs who participate in the research, there will be a draw for a $500 cash prize to thank the business owners who have taken the time to thoughtfully complete the survey. The draw will take place on September 15 and the winner will be announced on the websites of U of W Faculty of Business and Women’s Enterprise Centre. 

The survey results will be tabulated by an external company specializing in needs analysis and business research. Your results will be reported in the aggregate and no record of your individual responses will be kept after the study. 

Please help us to move the agenda forward in support of small business growth in Manitoba.  Please fill in the survey online no later than September 12, 2011.  The link to the survey is: http://app.fluidsurveys.com/s/entrepreneur-research-survey-my-gold-mine/ 

Many thanks to the partner and stakeholder organizations who are helping us to field this survey to achieve optimum results.