“The New Digital Economy: How It Will Transform Business” by Oxford Economics, sponsored by PwC, AT&T, Cisco, Citi, and SAP

Aug 18, 2011 | Corporate Member News

Based on both quantitative and qualitative global research conducted by Oxford Economics and sponsored by PwC, AT&T, Cisco, Citi, and SAP, this white paper identifies and delves into the six seismic shifts that are transforming the global playing field and outlines how they will affect companies in all industries. These shifts are:

  • The coming of age of the global digital economy
  • Industries undergoing digital transformation
  • The digital divide reversing — moving from West to East
  • The emerging-market customer taking centre stage
  • Business shifting  into hyperdrive — the pace of change
  • Firms reorganising to fully embrace the digital economy

What should CEOs be doing to ensure their firms remain competitive in this disruptive environment? A set of imperatives and recommended actions are offered in the report. 

Access the report here: Download 

Raman Chitkara 
Global leader
Tel: +1 (408) 817 3746
Tom Archer 
US leader
Digital transformation
Tel: +1 (408) 817 3836
John J. Sviokla 
Business leader
Strategy & Innovation
Tel: +1 (312) 298 3920

About PwC
The firms of the PwC network provide industry-focused assurance, tax and advisory services to enhance value for clients. More than 161,000 people in 154 countries in PwC firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. In Canada, PricewaterhouseCoopers LLP, an Ontario limited liability partnership, and its related entities have more than 5,700 partners and staff in offices across the country. See www.pwc.com/ca for more information.

“PwC” is the brand under which member firms of PricewaterhouseCoopers International Limited (PwCIL) operate and provide services. Together, these firms form the PwC network. Each firm in the network is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way.

Note to Editors: PwC changed its name from PricewaterhouseCoopers to PwC in the fall of 2010. “PwC” is written in text with a capital “P” and capital “C.” Only when you use the PwC logo is the name represented in lower case.

1 Source: Kennedy; “Business Advisory Services Marketplace 2009-2011″ ©BNA Subsidiaries, LLC. Reproduced under license.
2 Source: Acquisitions Monthly Awards 2010

“PwC” refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.

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