The world’s leading brands are using social media as a meaningful way of deepening relationships with their customers and building revenue. There is also uncertainty from many of our clients about whether to engage in social media, and if so, how to develop and implement an effective strategy.
This paper explains the difference between social media and social collaboration, describes the social media challenges that include quantifying ROI, integrating social media, managing employee access, learning what works by experimenting, and why CIOs and CTOs should become social media role models for their organization.
Benefits and the risks of engaging in social media are numerous — from both the customer-facing perspective, as well as with respect to employees.
Access the paper here.
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Note to Editors: PwC changed its name from PricewaterhouseCoopers to PwC in the fall of 2010. “PwC” is written in text with a capital “P” and capital “C.” Only when you use the PwC logo is the name represented in lower case.
1 Source: Kennedy; “Business Advisory Services Marketplace 2009-2011″ ©BNA Subsidiaries, LLC. Reproduced under license.
2 Source: Acquisitions Monthly Awards 2010
“PwC” refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.