Elemental Motion Media Helps Introduce Hello-Wallet, One of America’s 5 Coolest Start-Ups, to the World

Jul 13, 2011 | Corporate Member News

For the past few months, the Elemental team has been working on one of the most ambitious and rewarding projects we’ve ever done. There was a lot on the line for this one, for us and for our client.

HelloWallet is a Washington, DC-based start-up, endorsed by President Bill Clinton, named one of America’s 5 coolest start-ups by ABC News (along with Groupon and Zynga), and praised by BusinessWeek, The New York Times, and TechCrunch.

And we were given the task of introducing the HelloWallet brand and story to the world through their first video.

HelloWallet’s mission is simple: By using a new technology-based model, they offer high-quality financial advice at an affordable price, democratizing financial health. They even give away a free account to a needy family with every 5 subscriptions sold (Bill Clinton praised them for that on Larry King Live).

We were asked to introduce this mission and the company’s innovative software through an animated video that will live on the HelloWallet website. We worked closely with the HelloWallet marketing team, led by the amazing Geraldine Le Roux, throughout the process, which included concept and script development, illustration, voiceover, animation and original score. Joe Silva from Purespace composed the score, and really nailed it.

While in production of the animated video, we also produced a live-action video for HelloWallet featuring CEO Matt Fellowes. Shot at a studio in DC, this video incorporates a number of custom animations and graphics to reinforce his message.

The whole process of working with HelloWallet was fantastic, and we’re really happy with how both videos turned out. We can’t wait for the world to see HelloWallet in action.

We let our cameras roll throughout the process and have put together a little “behind the scenes” video. The final animated process video follows right behind.

So say hello to HelloWallet. Let us know what you think!

About Elemental Motion Media Inc. 

Elemental provides expertise in branded content and experiences, focusing on video, interactive and emerging platforms, and motion design.

We love to collaborate and share our insights and resources to develop exceptional creative that goes beyond the boundaries of traditional advertising. We’re interested in the intersection between all things digital, and love to explore new ways to communicate, interact and entertain.

Click here to learn more.

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