Building on its journey to become a leader in innovation and environmental sustainability, PepsiCo Beverages Canada today announced the introduction of the 7UP EcoGreen™ bottle, Canada’s – and North America’s – first soft drink bottle made from 100% recycled PET plastic.

The development of the 7UP EcoGreen bottle is a significant achievement for PepsiCo and a breakthrough for the Canadian beverage sector.

By introducing the 7UP EcoGreen bottle in Canada, PepsiCo Beverages Canada will reduce the amount of virgin plastic used by approximately six million pounds over the course of one year. This reduced use of virgin plastic leads to a reduction of more than 30% in greenhouse gas emissions and more than 55% in energy use, based on current 7UP production levels.

The 7UP EcoGreen bottle will be produced in multiple PepsiCo manufacturing facilities across Canada. The company invested in production enhancements in its facilities to bring the 7UP EcoGreen bottle to the Canadian marketplace.

SHOT LIST:

1. Interview
Richard Glover, President,
PepsiCo Beverages Canada
3. Interview
Misha Cook
Executive Director, PITCH-IN CANADA
2. Interview Ian Chown,
Engineering Manager
PepsiCo Beverages Canada
4. Various B-roll
Exteriors of PepsiCo Beverages Canada
Consumer selecting 7UP EcoGreen bottle in store
Woman depositing empty bottle in recycling bin
7UP EcoGreen bottle
BOTTLING PRODUCTION, Montreal 

 

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