Traditional Japanese gardens are constantly sculpted and landscaped as the seasons change, with the overall design being influenced by the more immutable elements connected to it (large stones, architecture, etc.). The experience is ever-changing and evolving, for the observer and for the gardener. For Zen priests, the act of raking patterns into the gravel is an exercise in concentration and creativity.
Earlier this week, Velocity soft-launched a new look for velocitybranding.com. As we often recommend to our clients, we’ve stripped things down to bare basics and give careful consideration to each new element we add. With any design and/or writing, we constantly push and pull, break apart and reassemble, until we reach the perfect solution. But like the Zen garden, perfection is never static.
“A moment of perfection was worth the effort. A moment was the most you could ever expect from perfection.” -Chuck Palahniuk, Fight Club
About Velocity Branding:
More calls. More inquiries. More bookings. Bigger sales.
Velocity puts your slow days behind you.
You’re familiar with us already — for over 14 years you’ve seen our branding and marketing work on the web, on buses, on buildings, heard it on the radio, and mentioned it to friends. We use innovative ideas and powerful design to get businesses working harder than ever before.
From established corporate institutions to up-and-coming entrepreneurs, professionals hire us to help solve their business problems and improve sales.
We do this by making a clear, unbiased examination of an organization’s strengths and weaknesses, and using the insights we gather to write a brand and marketing strategy. Those ideas are combined with clever design, which adds up to a powerful brand.
And a strong brand means strong sales.
It’s hard work building a business, but it’s even more work running a business that’s enjoying unprecedented growth. We’re ready when you are.
Click here to learn more.