“Keeping Your Brand Resilient” Deloitte Insights Video

Jul 5, 2011 | Corporate Member News

Today’s brands are more valuable than ever, but they’re also more fragile. With saboteurs lurking around every corner (inside and out), organizations need to manage risk, be ready to defend against attacks and bounce back fast after a hit.

How can you protect your brand? By playing active and consistent defense.

Tune into the latest episode of Deloitte Insights to hear Jonathan Copulsky, Principal, Deloitte Consulting LLP, talk about brand resilience (a transcript of this interview is available at the middle of the page here):

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Deloitte provides audit, tax, consulting, and financial advisory services to public and private clients spanning multiple industries. With a globally connected network of member firms in more than 150 countries, Deloitte brings world-class capabilities and deep local expertise to help clients succeed wherever they operate. Deloitte’s approximately 170,000 professionals are committed to becoming the standard of excellence.

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