SAFE Work Campaign Asks Youth – ARE YOU SAFE?

Jun 8, 2011 | Corporate Member News

WCB goes online to engage youth in a dialogue about the importance of safety and health at work. The WCB, in partnership with Workplace Safety and Health, has launched “Tales from the Creep,” the 2011 edition of its SAFE Work youth campaign.

The campaign features online webisodes at where youth are challenged to assess the risk in three workplace scenarios. The campaign focuses on encouraging youth to ask questions and recognize and practice the SAFE Work risk management model: Spot the hazard, Assess the risk, Find a safer way, Everyday.

Billboards, posters and social media such as Facebook and YouTube, will drive visitors to where they can learn about workplace safety and training. Young people will view the videos and engage in workplace safety by answering an online quiz. Upon correctly identifying the SAFE personal risk management model, youth will receive a ballot to enter to win a MacBook or iPad.

“We are opening a conversation with youth using their language and talking to them where they socialize online through YouTube and Facebook,” says Warren Preece, Director Communications, WCB. “We’re making the SAFE Work message relevant to young people by driving it to the online communities they frequent. Our goal is to have them continue that conversation where they work, ultimately finding their collective voice and asserting their right to a safe workplace.”

SAFE Workers of Tomorrow will include the “Tales from the Creep” campaign starring Creepy Guy, as part of their SAFE Work school presentations to Manitoba’s youth.

“As a young worker, I know it can be hard to bring up safety concerns with your supervisor. This fun and interactive campaign encourages youth to raise their safety concerns and to ask for help in order to protect themselves and their co-workers,” says Rebecca Simpson, Occupational Safety Presenter, SAFE Workers of Tomorrow.

SAFE Workers of Tomorrow provides SAFE Work presentations to Manitoban schools at no cost. It is their mission to provide information and create awareness for safe and healthy workplaces in Manitoba.

The SAFE Work strategy is a joint initiative of the Workers Compensation Board of Manitoba and the Workplace Safety and Health Division to prevent workplace injuries and illnesses through promotion, protection and education. 

Warren Preece
Director of Communications
WCB Manitoba
(204) 954-4113

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