“Demystifying Innovation” PwC

Jun 7, 2011 | Corporate Member News

Innovation is high on the agenda for 2011 in virtually all industries. The accelerating pace of change is a major reason why CEOs polled for PwC’s 14th Annual Global CEO Survey believe innovation is now as important to growing their businesses as expanding in existing markets.

So how do successful innovators create the processes, structures and practices to move the handful of viable ideas all the way to implementation? We’ll begin by breaking down some of the misconceptions surrounding innovation.

Common Innovation misconceptions:

  • Responsibility for innovation can be delegated
  • Senior and midlevel managers are the natural allies of innovation
  • Innovative talent works for the money
  • Innovation results from lucky accidents
  • The more open the innovation process, the less disciplined
  • Businesses know how much innovation they need
  • Innovation can’t be measured

Access the report here. Check out the PwC page on this topic here.

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Note to Editors: PwC has changed its name from PricewaterhouseCoopers to PwC in the fall of 2010. ‘PwC’ is written in text with a capital ‘P’ and capital ‘C’. Only when you use the PwC logo is the name represented in lower case.

“PwC” refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.

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