“Demystifying Innovation” PwC

Jun 7, 2011 | Corporate Member News

Innovation is high on the agenda for 2011 in virtually all industries. The accelerating pace of change is a major reason why CEOs polled for PwC’s 14th Annual Global CEO Survey believe innovation is now as important to growing their businesses as expanding in existing markets.

So how do successful innovators create the processes, structures and practices to move the handful of viable ideas all the way to implementation? We’ll begin by breaking down some of the misconceptions surrounding innovation.

Common Innovation misconceptions:

  • Responsibility for innovation can be delegated
  • Senior and midlevel managers are the natural allies of innovation
  • Innovative talent works for the money
  • Innovation results from lucky accidents
  • The more open the innovation process, the less disciplined
  • Businesses know how much innovation they need
  • Innovation can’t be measured

Access the report here. Check out the PwC page on this topic here.

Firm Description

PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See http://www.pwc.com/ for more information. In Canada, PricewaterhouseCoopers LLP (www.pwc.com/ca) and its related entities have more than 5,700 partners and staff in offices across the country.

“PwC” is the brand under which member firms of PricewaterhouseCoopers International Limited (PwCIL) operate and provide services. Together, these firms form the PwC network. Each firm in the network is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way.

Note to Editors: PwC has changed its name from PricewaterhouseCoopers to PwC in the fall of 2010. ‘PwC’ is written in text with a capital ‘P’ and capital ‘C’. Only when you use the PwC logo is the name represented in lower case.

“PwC” refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.

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