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Fido launches Canada’s first nation-wide service of its kind reducing waiting and voice-activated errors

No more long waits on hold or complex voice-activated navigation menus. Fido today announces the launch of a ground-breaking consumer-focused service, FidoANSWERS™, the only national program of its kind in Canada. Customers have asked for this new service and Fido has answered by giving them the option of talking to a live representative right away.

According to a survey conducted by Léger Marketing on behalf of Fido1, 89 per cent of customers prefer talking to a representative when calling their wireless provider, as self-serve automated systems can sometimes cause delays including long waiting times, complex navigation menus and potential call transfers.

“At Fido, we take our responsibility of providing customer service seriously and understand that each customer has individual needs and preferences on how they would like to manage their experience with us,” said Steven Sarfin, Senior Director Marketing, Fido. “With FidoANSWERS™, our customers get quick and easy access to a representative who is able to answer or resolve almost any customer issue.”

Available in English, French, Cantonese and Mandarin, FidoANSWERS™ will help increase quick customer care resolutions by significantly reducing the average call waiting times and eliminating, or reducing, the transfers between customer service representatives. Customers will also have the option of choosing Fido’s easy-to-use self-serve menu.

Since its launch in 1996, Fido continues to provide new programs and services to meet and reward the needs of its customers. Fido customers are automatically registered in Fido’s rewards program, and earn Fido Dollars™ every month which can be used to try new products and services or reduce the price of a new phone. To date, more than $319M Fido Dollars™ have been given to Fido customers.

To learn more about FidoANSWERS™, visit www.fidoanswers.ca.

1. “Fido Live Agent”, Léger Marketing, October 2010

About Fido (www.fido.ca)

Fido gives low prices a good home by offering Canadian consumers simple, high-value low price wireless voice and data products and services with excellent customer care. Operating on the global standard GSM and HSPA technology platforms, Fido customers can roam in over 200 countries/areas.