Virtually every organization is either using or considering social media for internal and external use. Now, the question is how to use social media effectively, while managing the risks it presents for businesses.
Social media presents unparalleled opportunities for growth, innovation, customer and competitive intelligence, early risk identification and diffusion.
However, diving into social media without a solid strategy can be a risky affair. To ensure your business reaches its strategic goals with social media, it’s essential to define objectives and understand the issues—and the risks—before implementation.
Download Enterprise 2.0: Harnessing social media to learn how to build and maintain effective social media presences.
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