Virtually every organization is either using or considering social media for internal and external use. Now, the question is how to use social media effectively, while managing the risks it presents for businesses.

Social media presents unparalleled opportunities for growth, innovation, customer and competitive intelligence, early risk identification and diffusion.  

However, diving into social media without a solid strategy can be a risky affair. To ensure your business reaches its strategic goals with social media, it’s essential to define objectives and understand the issues—and the risks—before implementation.

Download Enterprise 2.0: Harnessing social media to learn how to build and maintain effective social media presences.

About Deloitte
Deloitte, one of Canada’s leading professional services firms, provides audit, tax, consulting, and financial advisory services through more than 7,600 people in 57 offices. Deloitte operates in Québec as Samson Bélair/Deloitte & Touche s.e.n.c.r.l. Deloitte & Touche LLP, an Ontario Limited Liability Partnership, is the Canadian member firm of Deloitte Touche Tohmatsu Limited.  Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.com/about for a detailed description of the legal structure of Deloitte Touche Tohmatsu Limited and its member firms.