How digital-ready are you? PwC launches their Digital Readiness Assessment at Canada 3.0 2011

May 3, 2011 | Corporate Member News

Today, PwC, a proud platinum sponsor of the Canada 3.0 2011 digital media forum in Stratford, Ontario announced the launch of its Digital Readiness Assessment (DRA). The DRA is a diagnostic business offering that helps companies to assess their current “digital state” and seek out new business opportunities to go digital.

At Canada 3.0 2011, attendees can try out a DRA survey on their mobile devices, a short online version that will help them self-assess in a few minutes where they are on their digital journey. It is made up of a short number of questions by priority areas including: Strategy & Innovation, Revenue Growth, Partner Ecosystem, Customers and others.

“Currently, most Canadian companies are moving to digital models in gradual steps that are being pushed forward by their more entrepreneurial managers and the tactical needs of the business,” says Jerry Brown, an associate partner in the Consulting practice in PwC’s Toronto office. “The goal of the DRA is to help companies create an effective digital strategy and really transform their business model to keep up with the quick pace of change.”

“The successful companies will be the ones who have the best strategy to engage with all of their digital partners – everyone from their customers, to their suppliers, vendors, distributors and other businesses.”

Canada 3.0 2011: Road to Banff Pitch Off Contest
PwC, a keynote speaker at the Canada 3.0 Conference, will also be a judge at the first ever Road to Banff Pitch Off Contest. Hosted by the Banff Venture Forum and the Canadian Digital Media Network, the competition is open to early stage ICT, life sciences and clean tech companies with annual revenues of less than $5 million. The top three finalists will win an all-expense paid trip to the Banff Venture Forum, October 6 – 7 in Banff, Alberta. At the Forum, finalists will attend a one-day workshop where they will be introduced to potential investors and paired up with a Venture Capital (VC) mentor for the conference.

PwC’s Connecting Vision to Reality 2011
In a few weeks, PwC will hold its eighth annual one-day conference for CEOs of emerging Canadian technology companies, Connecting Vision to Reality 2011 ( This year’s conference is on May 11, 2011 at the Ted Rogers School of Management, 55 Dundas Street West, Toronto. The speaker roster includes a number of industry experts including keynote speaker Jeremy Gutsche, founder of The results of PwC’s 2011 Report on Emerging Canadian Technology Companies will also be released at the event.

For more information about the Canada 3.0 2011 digital media forum, please visit

Firm Description
PwC firms provide industry-focused assurance, tax and advisory services to enhance value for their clients. More than 161,000 people in 154 countries in firms across the PwC network share their thinking, experience and solutions to develop fresh perspectives and practical advice. See for more information. In Canada, PricewaterhouseCoopers LLP ( and its related entities have more than 5,700 partners and staff in offices across the country.

“PwC” is the brand under which member firms of PricewaterhouseCoopers International Limited (PwCIL) operate and provide services. Together, these firms form the PwC network. Each firm in the network is a separate legal entity and does not act as agent of PwCIL or any other member firm. PwCIL does not provide any services to clients. PwCIL is not responsible or liable for the acts or omissions of any of its member firms nor can it control the exercise of their professional judgment or bind them in any way.

Note to Editors: PwC has changed its name from PricewaterhouseCoopers to PwC in the fall of 2010. ‘PwC’ is written in text with a capital ‘P’ and capital ‘C’. Only when you use the PwC logo is the name represented in lower case.

Follow PwC on Twitter @PwC_Canada_LLP and on Facebook at

“PwC” refers to PricewaterhouseCoopers LLP, an Ontario limited liability partnership, which is a member firm of PricewaterhouseCoopers International Limited, each member firm of which is a separate legal entity.

For further information:

Kiran Chauhan, PwC
Tel: 416 947 8983
email: [email protected] 


David Rowney, PwC
Tel: 416 365 8858
email: [email protected]

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