BCBGMAXAZRIA Canada Selects Allstream to Provide National IP Communications Services

Apr 19, 2011 | Corporate Member News

Stock Symbol: MBT

MTS Allstream Inc. announced today that it has signed a five-year contract to provide Business IP connectivity service to BCBG Max Azria Canada Inc. (hereinafter: “BCBG”), a leading designer, retailer and distributor of women’s apparel and accessories.

BCBG will implement Allstream’s Managed Multiprotocol Label Switching (MPLS) service in its Canadian operations to improve business flexibility and streamline the flow of business-critical information for their 57 locations across the country. BCBG will also receive round-the-clock network management from Allstream, which will proactively monitor their network environment, mitigating network failures.

Dean Prevost, President of Allstream said, “BCBG is a dynamic and growing business, and I believe our MPLS service can play a key role in supporting that growth, connecting employees and stores, and improving the efficiency of their operations across Canada.”

Allstream’s Business IP combines the flexibility and intelligence of IP routing with the transport quality of a single high performance network, while MPLS technology simplifies and streamlines IP addressing to optimize data networks without the use of authentication, encryption or tunneling protocols. Together, this provides a secure mode of transport for a defined set of users including employees, partners or customers.

“By leveraging Allstream’s strong and stable IP backbone, we’re ensuring our stores have access to a secure and superior connectivity,” said Luc Guay, President of BCBG Max Azria Canada Inc. “Allstream’s commitment to building strong, innovative partnerships with its customers will best support our continued success as a leading fashion retailer.”

For more information on Allstream services and solutions, visit http://www.allstream.com/.

About BCBGMAXAZRIA

Created in 1989, BCBGMAXAZRIA was named for the Parisian phrase “Bon Chic, Bon Genre,” meaning “Good Style, Good Attitude.” BCBGMAXAZRIA designs, develops, produces and markets complete collections of women’s ready-to-wear and accessories, and select categories for men, each known for being at the forefront of creativity, quality and style. The Group is one of the worldwide leaders in ready-to-wear, encompassing a portfolio of 23 brands including BCBGMAXAZRIA, BCBGeneration, BCBGMAXAZRIA Runway, Max Azria, Max Azria Atelier, Hervé Léger Couture, BCBG Paris, among others, and a retail and wholesale network that include more than 5,200 points of sale throughout the world.

About Allstream

Allstream is Canada’s all-business communications provider, focusing and delivering on the business customer’s solutions. For more information on Allstream services and solutions, please visit http://www.allstream.com/.

Allstream is a division of MTS Allstream Inc. (“MTS Allstream”), a wholly-owned subsidiary of Manitoba Telecom Services Inc. As one of Canada’s leading national communication solutions companies, MTS Allstream provides innovative communications for the way Canadians want to live and work today. The Company has more than 100 years of experience, with 5,500 employees across Canada dedicated to a mission of delivering true value as seen through the eyes of our customers. MTS Allstream has nearly two million total customer connections spanning business customers across Canada and residential consumers throughout the province of Manitoba. The Company’s extensive national broadband and fibre optic network spans almost 30,000 kilometres. Manitoba Telecom Services Inc.’s common shares are listed on Toronto Stock Exchange (trading symbol: MBT). Customers, stakeholders and investors who want to learn more about MTS Allstream are encouraged to visit: http://www.mtsallstream.com/.

Forward-looking Statements Disclaimer

This news release includes forward-looking statements and information (collectively, the “statements”) about our corporate direction, business opportunities, operations, financial objectives, planned activities, future financial results and performance that are subject to risks, uncertainties and assumptions. As a consequence, actual results in the future may differ materially from any conclusion, forecast, anticipation or projection in such forward-looking statements. Examples of statements that constitute forward-looking information may be identified by words such as “believe”, “expect”, “project”, “should”, “anticipate”, “could”, “target”, “forecast”, “intend”, “plan”, “outlook”, “see”, “set”, “pending”, and other similar terms.

Factors that could cause anticipated opportunities and actual results to differ materially include, but are not limited to, matters identified in the “Risks and Uncertainties” section and elsewhere in our most recent annual MD&A and any subsequent quarterly MD&As, as well as our most recent Annual Information Form, all of which are available on SEDAR at http://www.sedar.com/.

Please note that forward-looking statements reflect our expectations as at the date hereof. We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise except as required by law.

For further information: Media: Jessica Poitras, MTS Allstream Corporate Communications, (416) 644-6806, (204) 941-7823, [email protected]

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