SXSW Showcased Rise of Multiplatform Storytelling & Collaborative Filmmaking*

Apr 15, 2011 | Corporate Member News

Walt Disney Pictures’ "TRON: Legacy" Lounge allows visitors to experience Disney's Second Screen -- a parallel universe of interactive features on an iPad in sync with the Blu-ray version of the movie. Click here at access the You Tube demo

Nick Mendoza writing on the MediaShift site says that there were some notable trends at this year’s South By Southwest (SXSW) conference.

  • The two-screen experience – The rapid emergence of tablets such as the iPad have opened up a new opportunity for studios and networks wishing to amp up DVD sales and TV ratings.
  • Telling stories in multimedia – transmedia has moved from experimental buzzword to a powerful new storytelling genre.
  • Crowdsourcing and collaboration – a number of cool projects were shown at SXSW and Nick highlights some of them.
  • SXSW is a set of interactive, film and music festivals and conferences that take place every spring in Austin, Texas.Read Nick Mendoza’s full article on MediaShift.

*This post was written by Liz Hover and originally appeared on the website of the National Screen Institute.

About the National Screen Institute – Canada:

The National Screen Institute – Canada (NSI) is a non-profit organization with headquarters in Winnipeg. We are Canada’s national film, television and digital media training school for writers, directors and producers. Training is anchored in the philosophy that the best way to learn is by doing.

Contact us or see a map of where we’re located 

Our market-driven training programs have led to employment and successful careers for graduates by giving them a competitive edge. According to the 2008 NSI alumni survey, 96% of respondents are working in the film and TV industry.

  • Training programs are led by experts in film, television and digital media – they deliver workshops and seminars and mentor participants. 
  • Participants do not pay tuition fees or relocate.
  • Training is intensive. Participants train in one centre for a short period and then return home to work with local mentors on their projects under the leadership of the program manager.

Find out about all the training programs provided by the National Screen Institute.

After more than 24 years of training and with over 620 alumni, NSI continues to develop and deliver training to meet the industry’s needs. We produce works that:

  • appeal to Canadians
  • help advance careers that will grow the Canadian industry and contribute to the regional and national economies stimulating employment for the long term.

NSI leads in the design and delivery of programs that provide training to Canada’s visible minority and Aboriginal screen professionals.

NSI also commits to showcasing Canadian short films and providing professional development resources online.

Visit the NSI site here.

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