All Access Wrap Up & Winners of MTS Winnipeg On Demand $20k* Pitch!

Nov 13, 2010 | Corporate Member News

On Screen Manitoba’s ALL ACCESS 2010 has wrapped up and it’s time to reflect and share thoughts on this amazing event! Please note that video & photos of the panels will be featured shortly on, and there will be no In Focus newsletter this week. Please stay tuned for more details.

This two-day forum explored the world of television and interactive digital media and how they are integrating together. ALL ACCESS included keynote speakers, panels, case studies and round tables featuring some of the industries’ leading minds and decision makers.

Things got started with a State of the Industry panel that was moderated by OSM’s Tara Walker and featured some great insight from stakeholders Derek Luis (CEO, NSI-Canada), Kim Todd (Producer, board member for the CMPA, MFM and former chair of OSM) and Catalina Briceño (Director of Industry & Market Trends, CMF). There is great optimism that the next few years will be an exciting time for the industry.

That was followed by the Advertisers: The New Broadcaster? panel moderated by Jeff Peeler (President & Executive Producer, Frantic Branded Content Commercials). WIth a panel that included Jeff Newman (Director, Nüman Films), Anthony Kowalczyk (Producer/Connection Planner, Clark + Huot), Tony Havelka (Ameba TV) and Nataline Rodrigues (Executive in Charge of Production-Drama, CBC TV). Those in attendance received front-line expertise from the panelists about how to properly integrate branding into storylines and how advertisers are creating their own projects and pulling it off. 

During lunch Robert Hardy (Manager, Western Development and Production, CTV) hosted the CanCon Convergence Roulette game. A roulette wheel (spun by OSM’s Tara Walker) featured classic Canadian television shows and convergence ideas. Contestants competed to see who could come up with the best ideas for an app or other Web 2.0 content that would make each TV show convergence-ready for today’s world. The impressive group of contestants who battled against one another AND the audience included Liz Hover (Digital Media Manager, NSI-Canada), Kathleen Meek (Manager, Original Programming, Astral Television Networks), Craig David Wallace (Executive Producer, Corvid Pictures) and Andrew Rosen (Producer, Aircraft Pictures). Audience member/Producer Vonnie von Helmolt wound up winning the game!

Next was the Online Content: Principal role or Co-Star? panel that was moderated by RoseAnna Schick (RAS Creative). Panelists Nataline Rodrigues, Craig David Wallace, Danielle Audette (Manager of Programming, Central Region, APTN) and Liz Hover explored how important online traffic is for a show and it’s various cross-platform and/or transmedia content.

Following that was the Broadcaster Briefings, moderated by Joanne Levy (Executive Producer/Producer Head of Convergent Content, Buffalo Gal Pictures), which featured insider information on what some of Canada’s broadcasters and channels are looking for. This panel included Nataline Rodrigues, Robert Hardy, Kathleen Meek, Rebecca DiPasquale (Manager of Development, SPACE), Danielle Audette, Cam Bennett (Executive Producer, MTS Winnipeg On Demand) and Tony Havelka.

To wrap up the first day of the forum OSM proudly presented The MTS Winnipeg On Demand $20,000 Pitch*.

Eight finalists had 3 minutes each to present their project ideas to a jury of industry professionals and an audience of forum delegates. Following each pitch the jury had 3 minutes to offer feedback and to ask questions. After all pitches were completed the jury deliberated and chose the winner who was awarded a $20,000 license fee* with MTS Winnipeg On Demand!


REDress Redress
Jaime Black & Tina Keeper, Kistikan Pictures

Project Synopsis:
This documentary will be an extension of the visual art installation project created by Jaime Black. The art installation is called The REDress Project. It was an aesthetic response to the more than 500 missing and murdered Aboriginal women in Canada with the aim of drawing attention to the gendered and racialized nature of violent crimes against Aboriginal women in Canada. The installation seeks to evoke a presence through the marking of ‘absence’.

The documentary REDress Redress will be the filling of the ‘absence’. The documentary will follow the work of the artist Jaime Black as she continues the artistic process toward the larger, outdoor work. It will weave the story of dynamic Aboriginal women to each dress as Jaime Black handles the dresses in her art process. The women will represent Aboriginal as leaders, as youth and elders, in their own language and expressing their own culture. This documentary is as much a celebration of Aboriginal women in Manitoba as it is a testament to their continued commitment to end the violence.

Congratulations to the winning team and a big thank you to MTS Winnipeg On Demand for their involvement with this initiative. Their support of our local screen-based media industry is greatly appreciated.

Day two of ALL ACCESS 2010 began with highlights of Film Training Manitoba’s Transmedia Lab – a group of talented trainees and mentors who gathered for a weeklong production experiment designed to help participants explore the creative challenges of developing a multi-platform project from start to finish. The trainees delighted in describing their creations, which included Zombie Rights. Some very interesting ideas in only a week’s time.

Following that was a series of Round Table Sessions which offered an opportunity to chat with the guest speakers in a more intimate setting with a handful of other participants. The sessions allowed delegates the chance to ask questions about how to pitch a project and learn more about the career trajectories of the guests.

Next up was the Case Study: Todd & The Book of Pure Evil, which was moderated by OSM’s Claudia Garcia de la Huerta and featured the creative minds behind the hit show, including Craig David Wallace, Andrew Rosen, Rebecca DiPasquale and Jamie Brown (CEO & Executive Producer, Frantic Films). The show was in development for more than six years, but a clear vision and short YouTube clips before its premiere created buzz, helping to build an audience. It was the highest-rated premiere for a SPACE original series ever!

That was followed by the Keynote address Ameba TV Under the Microscope, presented by Tony Havelka. Tony explained the concept behind Ambeba TV: a content delivery system that allows parents to create a customized program schedule for each of their children. Parents can choose domestic and international titles from a large library that can be selected through the Ameba website. A groundbreaking platform from a Manitoba owned and operated company.

The forum finished off with One-on-One Meetings where delegates had the opportunity for pre-scheduled private meetings with guests to get more information or to even pitch a project!

Thank you to all our delegates for attending and a huge thank you to the sponsors of ALL ACCESS 2010:

Rogers * Canadian Media Fund * Mid Canada Production Services * Fairmont Winnipeg * Achilles Media * Multimedia Risk * Film Training Manitoba * Manitoba Film & Music * MTS Winnipeg On Demand * Canadian Media Production Association * RBC Royal Bank * Taylor McCaffrey LLP * William F. White * Garden City Shopping Centre * Stewart Chartered Accountant * Farpoint Films * Scotfree Productions *

ALL ACCESS is an initiative of On Screen Manitoba’s ACCESS Project funded by the Western Economic Partnership Agreement of the Government of Canada and the Province of Manitoba, Manitoba Film & Music, and the industry.
For additional details regarding ALL ACCESS 2010 please visit

Megan Deaust
Marketing & Membership Manager
On Screen Manitoba
Phone: (204) 927-5890
Email: [email protected]

About On Screen Manitoba:

On Screen Manitoba is an innovative non-profit, membership-driven association that leads, builds and represents Manitoba’s screen-based media industry. Our association has grown and evolved over its 22 years into a vital force in the industry. We lead our community in setting common goals and in building a stronger industry. Our membership represents the full spectrum of individuals and organizations (production companies, labour groups, distributors, broadcasters, suppliers and supporting organizations) that make up the screen-based media industry in Manitoba. On Screen Manitoba membership totals nearly 300 but reaches more than 1,500 individuals. 

To find out more about On Screen Manitoba visit its website here

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