VICTORY® Canola Launches “Reaping Returns” Community Outreach Program to Inspire 4-H Club Members in Western Canada and North Dakota

Oct 21, 2010 | Corporate Member News

Program allows 4-H club teams to earn up to $2,500 to fund projects that improve their communities

Contact: Rick Wiebe, 204-947-6414, [email protected] 

Cargill’s VICTORY® Hybrid Canola is launching its Reaping Returns Community Outreach Program, designed to inspire local 4-H club members to develop creative projects that make a positive impact in their communities. Each 4-H project team is eligible to receive up to $2,500 from VICTORY® Canola and Cargill to conduct projects that focus on health and nutrition, education and/or the environment.

The program, which is open to 4-H clubs in Saskatchewan, Manitoba and Alberta, Canada as well as clubs in North Dakota, United States, provides an opportunity for innovative 4-H project teams to receive additional matching funds through Cargill Cares. One project will also receive a special “People’s Choice Award,” determined by online voting by the public on the VICTORY® Canola website (

“By cultivating the creativity, energy and passion of young 4-H club members, we’re investing in a promising future that will reap returns many times over for local youth, families, growers and the community at large,” said Rick Wiebe, VICTORY® Canola marketing manager. “At Cargill, our mission is to be the global leader in nourishing people, and one of the ways we measure our performance is through enriched communities. We hope this program gives our youth a chance to be creative, take initiative and make a positive difference at the local level.”

To be eligible, 4-H club project teams must be affiliated with either the Canadian 4-H Council or U.S. National 4-H Council. Community projects must fall into one or more of the following three categories:

Health and Nutrition – projects that:

a. Address long-term solutions to hunger
b. Increase access to health education and/or basic health care
c. Improve youth nutrition and wellness

Education – projects that:

a. Improve access to primary and secondary education for underprivileged children in Cargill communities
b. Increase access to training and schooling to improve skills in science, technology and engineering
c. Partner with higher education institutions to provide access to the best people and ideas relevant to agriculture, food and risk management

Environment – projects that:

a. Protect and improve accessibility to water resources
b. Provide education on environmental conservation
c. Promote sustainable agricultural practices

“To add an element of fun, we’re asking the teams to create a video that explains their project and their goals,” said Wiebe. “As the project ideas are submitted, a Cargill panel will select the projects to receive funding and notify the selected 4-H club leaders via email. Each selected project will automatically be considered for matching funds through Cargill Cares. We urge the clubs to hurry, because when the funding runs out, the application window closes. The sooner they can get their funding requests in, the better.”

Eligible participants can download a detailed program overview, funding request application and other required documents at A free Reaping Returns toolkit will also be sent to clubs receiving funding, to help them successfully promote their project in their local communities via customizable posters, flyers and more.

For more information on the Reaping Returns program, contact Rick Wiebe at 204-947-6414 or [email protected], or visit

About Cargill

Cargill, which operates grain handling and crop input facilities across Ontario and the Prairies, works in a partnership with producers to develop grain-marketing solutions. Headquartered in Winnipeg, Manitoba, Cargill Limited employs over 10,000 people across Canada and has business interests in meat, egg and oilseed processing, animal feed, salt, chocolate, natural gas, crop inputs, as well as grain handling, merchandising and milling. For more information, visit

About VICTORY® Hybrid Canola

VICTORY® Hybrid Canola is a high-yielding hybrid backed by an extensive support program and financial tools from Cargill that help growers maximize returns while minimizing risk to their businesses. Available in two hybrid options – v1037 and v1040 – VICTORY® Canola is known for its aggressive early season growth, outstanding agronomics, proven yield performance and premier all-weather weed control with its Roundup Ready® trait.

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