Nationwide Photo Contest to Mark “World Pasta Day 2010”

Oct 2, 2010 | Corporate Member News

The CWB has teamed up with The Old Spaghetti Factory family restaurants to launch a nationwide photo contest to celebrate World Pasta Day and recognize Prairie “spaghetti farmers”, who grow the durum wheat for the world’s best pasta.

“Prairie farmers help put pasta on plates around the world,” said Allen Oberg, an Alberta farmer who chairs the CWB’s board of directors. “We export more durum than any other country in the world – about one-half of all the world’s durum trade is from Western Canada.”

World Pasta Day is celebrated around the globe on October 25. To mark the event and to promote the expertise of Prairie farmers, Canadians are encouraged to submit photos of themselves and their favourite pasta. Funny, cute, even “saucy” photos are encouraged. The contest is being promoted through The Old Spaghetti Factory’s 13 restaurants from Ontario to British Columbia.

“World Pasta Day is a great opportunity for us to recognize the ‘spaghetti farmers’ who have contributed to thousands of great meals and happy memories for patrons of The Old Spaghetti Factory,” said Ken Lobson, the chain’s senior vice president.

The contest is now underway and runs until October 25. Photos can be submitted online at, the CWB’s consumer Web site, or by e-mailing photos and contact information to [email protected]. Full contest details are available at, and updates will be posted on Twitter at @prairiewheat. Participants are eligible for a main prize of a Sony 80GB Camcorder and $100 Old Spaghetti Factory gift certificate. Two runners up will each receive a “Flip” video camera and a $25 Old Spaghetti Factory gift certificate. Three additional prizes will be won by people who follow the fun on Twitter.

In Winnipeg on October 25, the CWB will also join The Old Spaghetti Factory and Primo Pasta to host a celebrity pasta-eating contest at The Forks Market.

Controlled by western Canadian farmers, the CWB is the largest wheat and barley marketer in the world. One of Canada’s biggest exporters, the Winnipeg-based organization sells grain to over 70 countries and returns all sales revenue, less marketing costs, to farmers.

For more information, please contact:
John Lyons
CWB media relations manager
Tel: (204) 983-3101
Cell: (204) 223-4281
[email protected]

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