Rogers Communications today announced the company has donated $50,000 to the Canadian Red Cross to support the organization’s efforts in helping victims of the floods in Pakistan. Rogers also launched a text-to-donate campaign and is encouraging its customers to make a donation to help those affected. All funds raised will support the Red Cross in providing food, clothing and shelter to millions of residents left homeless as a result of the devastating floods.
“Our thoughts are with everyone who is affected by the floods in Pakistan as they face this difficult time. We believe every bit of support will make a difference,” said Edward Rogers, EVP Emerging Business and Corporate Development, Rogers Communications. “We are committed to connecting our customers with what matters to them and in this case it’s providing a forum through which they can directly support our fellow global citizens in Pakistan by donating to the Canadian Red Cross. 100 per cent of the donations raised through the text-to-donate campaign will go to the charity.”
“The scale of this disaster is unimaginable,” says Conrad Sauvé, secretary general and CEO of the Canadian Red Cross. “We urgently need more support to meet the overwhelming humanitarian needs in Pakistan. Rogers text campaign will make it even easier for Canadians to rapidly turn their compassion into aid, support and hope for flood survivors in Pakistan.”
Rogers and Fido customers are encouraged to help those in the affected regions by donating $10.00 to the Canadian Red Cross Pakistan Floods fund by sending the text message HELP to short code 4357 (HELP) starting today.
For more information on ways you can help, please visit http://www.redcross.ca/.
About Rogers Communications
Rogers Communications is a diversified Canadian communications and media company. We are Canada’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television, high-speed Internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, and sports entertainment. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit http://www.rogers.com/
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