Business Students Take Louisville

Apr 16, 2009 | Corporate Member News, Government News

Team presents dental diagnostic concept that could revolutionize tooth decay detection

A team of University of Manitoba business students has taken first place at University of Louisville’s 2009 Brown-Forman Cardinal Challenge Business Plan Competition for the best business plan and presentation. As Team Purus Technologies, Asper School of Business students Kyle Emond, Erik St. Hilaire and Sonja Tunovic advanced through several rounds in front of a panel to win a grand prize of US $15,000 and an automatic berth to the ‘Super Bowl’ of university business competitions, the MOOT Corp. Global Competition in Austin, Texas in May.

Purus’ presented a plan that would commercialize an optic technology developed by the NRC Institute for Biodiagnostics that could detect caries (potential cavities) in teeth much earlier and easier than current methods.

In the opening round of the Challenge, Purus defeated teams from the University of Arkansas and the University of California – Berkeley.  Purus defeated teams from the University of Oregon and host school University of Louisville to take the finals. A University of Louisville news release announcing the University of Manitoba win stated that the Challenge rewards the team that best captures innovative thinking and entrepreneurial persistence.

Purus’s victory marks the 42nd time a University of Manitoba business team has won a national or international business plan competition. Last year, an Asper School team also won the elevator pitch competition at Louisville.

Purus will next represent Manitoba at the San Diego State University competition in mid-March before coming home to host and compete in the Asper School’s own Stuart Clark Venture Challenge.  

Contact Tracey Clifton-Hanslip, Stu Clark Centre for Entrepreneurship, Asper School of Business, University of Manitoba, at (204) 474-8443.

Tamara Bodi
Communications Officer, Public Affairs
University of Manitoba
Winnipeg, Manitoba Canada
Tel: (204) 474-7963, Fax: (204) 474-7631
Email: [email protected]
Media room:

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